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Making CRM Work for Small Businesses

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If you haven’t heard of (or used) CRM technology yet, then consider this your wake-up call. CRM stands for customer/client relationship management, and it’s a niche of software and application development that helps businesses better organize themselves and the way they communicate with clients.

Because CRM creates a company-wide database, the point of it all is that it allows management, marketing and sales to access real-time information on client relationships at all times, making for a seamless system for keeping up-to-date on how everything’s hanging between you and your customers.

So What Can CRM Do For You?

Because it’s relatively new, and seems often to be marketed towards larger corporations, some small businesses choose to shy away from CRM technology as something that, for them, is more trouble to manage than its worth. Nothing could be further from the truth. In fact, according to SuperOffice, mobile CRM alone increases productivity in the sales force by nearly 15 percent.

Here at White Sunrise, we work on proper CRM implementation within all levels and sizes of business, because we know that it works. Even without a large staff, CRM can help your company:

  • Track marketing campaigns: Every penny spent on marketing has to be absolutely strategic – with a CRM software, it is. You can track the effectiveness of marketing campaigns by seeing exactly what kind of an influx of leads and sales you’re getting.
  • Log customer interaction: Emails, chats, questions, tweets – every customer interaction can be logged and reviewed upon CRM implementation. That’s helpful in knowing exactly how much a client already knows, thus avoiding retreating old ground and keeping the conversation alive, even over weeks.
  • Safely store client information: With some basic encryption and database security, an in-house CRM tool can be a great way to store client information safely. Nowadays, cyber-security is an incredibly important topic, even in small businesses – according to ITGovernance, cyber-attacks on businesses have increased by 144 percent over the past four years.
  • Manage promotional campaigns: Through CRM, you can really see what works and what doesn’t – and you can find the right timing and demographic for the most effective promotional campaigns. Smart marketing for small businesses is all about targeting, targeting, targeting, and that’s where a CRM tool comes in.

If you’re looking for a way to implement a CRM system into your company in a cost-effective manner, contact us and we can get started today.

Jeff TormeyMaking CRM Work for Small Businesses

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